Napapijri Universe
Napapijri's journey from makers of travel bags to an authentic lifestyle brand spans almost four decades.
From the meaning of its name, to the iconic Norwegian flag, Napapijri's original inspiration came from the timeless appeal of polar expeditions.
To this day, collection after collection, the brand strives to capture the essence of exploration as a cultural and aesthetic experience through a distinct style applied to functional apparel.
Our Story
A journey across seasons, cultures, and landscapes.
1987
Named after the Finnish term for the Arctic Circle, Napapijri tracks its origins in the late 1980s in Aosta as a family-run, pioneering brand specialising in technical backpacks and bags designed for discerning travelers. Drawing inspiration from polar explorers, Napapijri utilised waxed cotton canvas, known for its durability and weather resistance. This choice of fabric set the tone for the brand's future in material research.
1990
As the new decade dawned, Napapijri's innovative spirit led to an expansion into apparel. The brand applied its technical expertise while introducing its distinctive style that set it apart from conventional sports brands.
This year marked the birth of the iconic Skidoo Anorak. With its unique blend of patches, colours, and the emblematic Norwegian flag, it quickly catapulted Napapijri into urban fashion circles.
1995-2000s
By the mid-90s, Napapijri had positioned itself at the center of a rich network of contemporary adventurers, environmental advocates & cultural explorers. Through these collaborations, the brand consolidated its presence in the world of exploration and developed its unique point of view on cultural and environmental issues.
2015/2016
In a bold move towards sustainability, Napapijri implemented its 'No Fur, No Down' policy. This significant shift saw the brand stop using both animal fur and down in its products.
Napapijri introduced innovative alternatives: eco-fur, made of synthetic Kanecarbon® fibers, and THERMO-FIBRE™, an advanced insulating filling.
2019
Continuing its trajectory of innovation and sustainability, Napapijri launched the groundbreaking Circular Series. This collection introduced the world's first 100% recyclable, 100% mono-material jackets, setting a new standard in circular fashion.
The Circular Series embodied Napapijri's vision for the future of fashion - a future where style, functionality, and sustainability coexist in perfect harmony.
2023
The appointment of Christopher Raeburn as the brand's first Global Creative Director marked a new chapter in Napapijri's story. Under this new creative leadership, the brand has strengthened its focus on innovation, design, and the rediscovery of its unique heritage and archive.
Our Icons
RAINFOREST
In addition to its instantly-recognisable kangaroo pocket, Rainforest ensures optimal outdoor performance thanks to critically taped seams, advanced hood regulation, inner cuffs, and adjustable hem, it is responsibly made with down-free, recycled Comfortemp® insulation.
Created in 1995 as the quintessential urban anorak, the Rainforest is a colourful, comfortable, and contemporary statement of style and functionality.
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PFC FREE
WATER RESISTANT
WINDPROOF
RECYCLED COMFORTEMP INSULATION
In addition to its instantly-recognisable kangaroo pocket, Rainforest ensures optimal outdoor performance thanks to critically taped seams, advanced hood regulation, inner cuffs, and adjustable hem, it is responsibly made with down-free, recycled Comfortemp® insulation.
Created in 1995 as the quintessential urban anorak, the Rainforest is a colourful, comfortable, and contemporary statement of style and functionality.
SHOP NOW
PFC FREE
WATER RESISTANT
WINDPROOF
RECYCLED COMFORTEMP INSULATION
SKIDOO
Crafted from recycled Cordura® fabric and engineered with critically taped seams, advanced hood and waist regulation, Skidoo is responsibly made with recycled down-free Thermo-Fibre™ padding insulation that provides lightness and thermal comfort.
The Skidoo is our first-ever jacket and a pillar of Napapijri’s heritage. To this day, its original design and visual codes distill the story of the brand in a glimpse.
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PFC FREE
CORDURA FABRIC
WINDPROOF
RECYCLED THERMO-FIBRE™ INSULATION
Crafted from recycled Cordura® fabric and engineered with critically taped seams, advanced hood and waist regulation, Skidoo is responsibly made with recycled down-free Thermo-Fibre™ padding insulation that provides lightness and thermal comfort.
The Skidoo is our first-ever jacket and a pillar of Napapijri’s heritage. To this day, its original design and visual codes distill the story of the brand in a glimpse.
SHOP NOW
PFC FREE
CORDURA FABRIC
WINDPROOF
RECYCLED THERMO-FIBRE™ INSULATION
BERING
The Bering Duffle was the first Napapijri item to reach iconic status. Created using 'cotone pronto intervento' - a special type of waxed cotton canvas traditionally chosenby the military and explorers for its longevity and strength, it maintains its original allure through its unique blend of materiality, branding, and functional inserts.
The Bering Duffle is a piece of Napapijri culture. It was named after Vitus Bering, the Danish explorer and cartographer who lived between the 17th and 18th centuries, and after whom the Bering Strait between Russia and Alaska was named.
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RECYCLED MATERIALS
The Bering Duffle is a piece of Napapijri culture. It was named after Vitus Bering, the Danish explorer and cartographer who lived between the 17th and 18th centuries, and after whom the Bering Strait between Russia and Alaska was named.
SHOP NOWRECYCLED MATERIALS
Materials
From iconic materials such as Cordura® and waxed cotton canvas, to regenerative materials with a lower environmental impact such as RWS Wool and Good Earth Cotton® , all of our collections channel our commitment to outstanding materiality, performance, and functionality.
Innovation
Innovation is deeply connected to our exploration roots. Always pursuing the path less taken, research pushes us to look for new techniques and materials that allow us to translate our authentic style into a sustainable vision.
Sustainability
We believe that sustainability is the new creativity, inspiring new ideas, paths, and innovation. This design philosophy guides our effort to reach 100% of materials from regenerative and responsibly sourced, renewable or recycled sources by 2030 through four strategic pillars: circularity, durability, traceability, and better-sourced materials.
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The Bulletin
A monthly editorial project that tells the extraordinary stories of extraordinary people.
A monthly editorial project that tells the extraordinary stories of extraordinary people.
Marco Rossi and his Arctic House of Books
Destined to be a manager in another life, Marco Rossi fled his comfort zone on the shores of Lake Maggiore. First he explored a large part of the world's landmass by motorbike, and then went aboard the Swan 44 Cadeau and sailed the ocean for over 25 years.
Too Hot’s Ollie Evans on the power of fashion nostalgia
Having a mod father is the secret to which Ollie Evans, founder of Too Hot, owes a unique sensitivity to the stories that clothes tell about themselves and whoever wears them.
During last Paris Fashion Week, Ollie curated an exhibition for Napapjiri to mark the launch of the Fall/Winter 2024 collection.
Patsy Kensit and Lennon Gallagher on Fashion, Family, and Future Heritage
Judging from their perfectly attuned dynamic, one might think that, for mother-and-son duo Patsy Kensit and Lennon Gallagher, sharing the limelight ought to be a fairly frequent occurence. Turns out, the shooting for Napapijri’s FW24 Campaign was the first time the two worked together on set.
What Is Linen, and How Do I Style It?
Ready to update your wardrobe with lightweight linen staples? Learn about linen and how to style linen clothing for every occasion with Napapijri.
Marco Rossi and his Arctic House of Books
Destined to be a manager in another life, Marco Rossi fled his comfort zone on the shores of Lake Maggiore. First he explored a large part of the world's landmass by motorbike, and then went aboard the Swan 44 Cadeau and sailed the ocean for over 25 years.
Too Hot’s Ollie Evans on the power of fashion nostalgia
Having a mod father is the secret to which Ollie Evans, founder of Too Hot, owes a unique sensitivity to the stories that clothes tell about themselves and whoever wears them.
During last Paris Fashion Week, Ollie curated an exhibition for Napapjiri to mark the launch of the Fall/Winter 2024 collection.
Patsy Kensit and Lennon Gallagher on Fashion, Family, and Future Heritage
Judging from their perfectly attuned dynamic, one might think that, for mother-and-son duo Patsy Kensit and Lennon Gallagher, sharing the limelight ought to be a fairly frequent occurence. Turns out, the shooting for Napapijri’s FW24 Campaign was the first time the two worked together on set.
What Is Linen, and How Do I Style It?
Ready to update your wardrobe with lightweight linen staples? Learn about linen and how to style linen clothing for every occasion with Napapijri.